01 / 30 minutes · you + Ken
Start with the questions you hear every day.
Bring your website. Ken walks through your pages with you and asks where visitors get stuck. Together, you choose the first questions, the source pages, and the person who will receive handoffs.
Example kickoff notes
First questions: service area, booking, next steps.
Sources: services and contact pages.
Owner: your nominated team member.
Open item: confirm the after-hours contact.
You approve the starting scope and the handoff destination.